MARKET WINNERS AND LOSERS
POTENTIAL TARIFF WINNERS
- Palantir Technologies (PLTR) - The defense technology company has risen +64% year-to-date, benefiting from government contracts
- Domestic pharmaceuticals - Companies like GSK and AstraZeneca have gained as the pharma sector received temporary reprieve from tariffs
- European utilities - CNBC reports the sector "led gains on Thursday, defying a broader market sell-off" following tariff announcements
Analysis: Companies with primarily domestic operations and those receiving specific exemptions appear to be weathering the tariff storm better than those with complex global supply chains. Investors may want to look for businesses with pricing power that can pass increased costs to consumers.
DOCUMENTED TARIFF LOSERS
- Automotive sector - Ford, GM, and Tesla facing billions in tariff costs
- Boeing - CNBC reports shares "tumbled 10%" as aerospace stocks were "hit hard due to complex global supply chains"
- Luxury goods - LVMH fell 3%, Kering dropped 7.5%, and Burberry declined 9.2% according to CNBC
- Hollywood studios - Netflix and Warner Bros. Discovery both closed down 2% after Trump proposed a 100% tariff on movies made overseas
Analysis: Companies with significant international exposure, especially those manufacturing in countries targeted by high tariffs, face the greatest challenges. The automotive and luxury sectors appear particularly vulnerable based on recent stock movements.
SUPPLY CHAIN ADJUSTMENTS
Some companies are already modifying their operations in response to tariffs. CNBC reports that "Nissan's luxury Infiniti brand has indefinitely paused production of two Mexico-built crossovers for the U.S." due to the newly imposed 25% tariffs on imported vehicles. Another CNBC report indicated Apple is "planning to blunt impact of China tariffs by importing more Indian-made phones to U.S."
Analysis: We may see an acceleration of manufacturing shifts away from China to other countries with lower tariff exposure. This could benefit nations like Vietnam, India, and Mexico for certain categories of products, though the 25% tariffs on Mexican auto imports may redirect some production elsewhere.
WHAT'S NEXT FOR INVESTORS?
The uncertainty around tariffs continues to be a major market factor. Treasury Secretary Scott Bessent told CNBC that "we're very close to some deals," but no official agreements between the U.S. and its trading partners have been announced.
Analysis: Investors may want to focus on companies with strong domestic revenue streams, limited exposure to heavily tariffed countries, and the ability to quickly adapt supply chains. Businesses with strong pricing power could pass increased costs to consumers, while those in highly competitive markets may struggle with compressed margins.
The investment landscape has clearly shifted under the new tariff regime. Companies that can adapt quickly will likely outperform, while those with inflexible global supply chains face significant headwinds. The coming months will reveal which businesses can successfully navigate this challenging environment.